A journey to discover Italian gastronomic identity and culture, through over three hundred and fifty references of the Fior Fiore line. A selection, made with passion and care, of the best raw materials and producers, inspired to quality processing, and a recovery of tradition and modern reinterpretation of the recipes are just some of the ingredients at the base of the excellence of the products offered by Coop. A unique culinary experience, but at the same time, an emotional comeback to the origins where food becomes a memory, a story to tell, a sensation that becomes memory. Fior Fiore is the fruit of a deep research and selection of Italian gastronomic treasures and world specialties, to taste not only on special occasions thanks to an affordable price. The ancient craftsmanship, the climate, the scent of the air, the colors and the history of the places of origin are the uniqueness of the wide range of flavors that warm our table every day.